Skip to main content
All CollectionsEnterprise Clients: How to Send a GiftGeneral gifting information
What's the difference between Direct and Campaign gifting?

What's the difference between Direct and Campaign gifting?

A
Written by Arvind Krishnamoorthy
Updated over 2 years ago

The &Open platform is designed to make gifting as easy, joyful and scalable as possible for you and your team. The gift sending platform is split into two distinct tools, Direct send and campaign send.

Direct
The direct gifting tool allows you create a custom gift message and send a digital, physical or cause gift to one individual recipient using an auto-generated email or through a direct link to your gift redemption landing page.

Campaign
The campaign tool allows you to scale this action, you can choose your gift selections and add a custom message through the same process as the direct gifting tool, however at the end of this process you will be prompted to upload a list of your gift recipients. This will send an auto-generated redemption email to all of these recipients to redeem their gift or gifts.
​

Related information

Did this answer your question?