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Understanding the recipient experience

Written by Catherine Walker
Updated today

Overview

When you send a gift through &Open, we will automatically create a landing page and email (if applicable) to allow your gift recipient to provide their most up to date address and redeem their gift.

Recipient Experience

Gifting by email

When gifting by email, we will automatically generate an email to send to your gift recipient. They will then receive an email right away after a gift order is processed. The email sender will be noreply@[companyname].andopen.co.

The email will have the recipient's first name, which will be pulled from the recipient details entered during checkout. There will be a clickable button asking the recipient to redeem their gift. Once this button is clicked, the recipient will be brought to a unique redemption landing on the platform, following the flow below.

Please note that your email will look different as it will be customised to your company’s styling and brand guidelines.

Gifting by gift link

When gifting by gift link, we will automatically generate a unique link for your recipients, which will direct to a unique redemption landing page. Gift links can sent to your recipient through whichever medium you wish.

Once the recipient chooses "Get my Gift" on the landing page, they'll see the gifts available for them to redeem, and select which gift they'd like to receive.

After selecting their gift, recipients will input their preferred delivery address. Once submitted, the gift will be shipped within our standard warehouse SLAs.

Post-redemption recipient communications

After redeeming their gift, recipients will receive 3 additional email communications.

Gift Selection Confirmation

Recipients will receive an email to confirm their redemption and delivery address.

Tracking

Recipients will receive an email with tracking details and a link to track their delivery with our shipping carrier partner.

Happiness Check

Following delivery, recipients will receive a Happiness Check, which allows them to send thanks or share feedback about the gift or delivery experience. Any constructive feedback or delivery issues are shared with our Support team to take action and find solutions.

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