You can now build campaigns using Marketplace gifts — the ready-to-ship products from &Open's catalog. Once you've added Marketplace gifts to your cart, creating a campaign works the same way it always has.
Creating a Marketplace campaign
From your homepage, browse and add Marketplace gifts to your cart. When your selection is ready, select Create Campaign to start the campaign setup.
During setup, you'll be asked whether you want to send all of your gifts or give gift recipients a choice. Marketplace campaigns require the "Send a choice" option — each gift recipient picks one product from the gifts you've added to the campaign.
Once you've completed the setup and saved your campaign, select Send Now to add your recipients and send invitations as normal.
Things to know
You can mix Marketplace physical and Marketplace digital gifts in the Campaign. You can’t mix Enterprise gifts with Marketplace gifts in a campaign.
Shipping coverage is calculated automatically. The countries your campaign can ship to are based on the vendors supplying your Marketplace products. This is determined during redemption when an address is provided.
No warehouse setup needed. Marketplace gifts ship directly from vendors, so there's no lead time for stock onboarding. You can create and launch a Marketplace campaign right away.
Questions and answers
Do I need to set anything up differently to use Marketplace gifts in a campaign?
No. The campaign creation process is the same. Browse and add Marketplace gifts to your cart, then select Create Campaign as normal.
Why does my Marketplace campaign have to use "Send a choice" mode?
Marketplace campaigns always use "Send a choice" mode so each gift recipient selects one product. This keeps delivery straightforward — one product, one shipment, one vendor.
Can I include branded/warehoused gifts in the same Marketplace campaign?
Not currently. If you want to include both, you'll need to create separate campaigns — one for your Marketplace gifts and one for your branded/warehoused gifts. You can mix Marketplace physical and Marketplace digital gifts in the Campaign. You can’t mix Enterprise gifts with Marketplace gifts in a campaign.
Which countries can I ship to?
It depends on the vendors supplying the products in your campaign. The platform calculates your available shipping countries automatically based on your product selection. If a country isn't showing for your campaign, one or more of your chosen products may not ship there — try adjusting your product selection or contact &Open support for help.
What happens if a product is out of stock when a gift recipient goes to redeem?
Because your campaign offers a choice, gift recipients can still select from any other products that are available. If you're seeing unexpected availability issues, contact &Open support.
Where can I learn more about the difference between Marketplace and branded/warehoused gifts?
See Marketplace vs Warehoused Custom Gifting in the Help Center.