‘Admin’ is a user role on the Gift Platform. See more on roles and permissions here.

At &Open, the term Catalogue refers to our shoppable storefront that Admins can browse and order gifts from. Access the catalogue by clicking the Order Inventory button within your gift platform.

The gifts in a Catalogue have not been produced yet. Once an order is placed for gifts in a catalogue, those will go into production via &Open’s trusted vendor partners and will be housed in &Open’s warehouses following the Lead Time for each gift.

Once the gifts are produced and housed in the warehouse(s), they will be ready to send on the Gift Platform.

Cause gifts enable Gift Senders to offer recipients the option to donate to a charitable cause instead of receiving a gift. Charitable organizations can be set up on an as-requested basis and can be added to individual gift sends or to campaigns.

See also.

Reach out to your &Open point of contact for support with enabling Cause gifting.

‘Custom Gifts’ refer to any physical swag or gifts that are produced in advance and stored in &Open’s warehouse(s). These can be viewed on the Gift Platform in the ‘Custom Gifts’ section by toggling between the warehouses to view gifts and inventory levels per warehouse.

See also:

Resources for Gift Senders

Digital vouchers through &Open enable gift senders to send gift cards or vouchers to recipients. These can be provided as an option along with a physical or cause gift. They can be set up in campaigns for repeat sends, or can be sent ad hoc.

Digital vouchers are ordered in advance from &Open’s trusted vendor partners including Starbucks, MasterClass, Airbnb, and more. The vouchers are stored securely on the gift platform to be sent when needed.

Reach out to your &Open contact for support with enabling Digital vouchers.

See also.

The Gift Platform is the technology that powers all of &Open's gift and swag sends. Inventory and team management is coordinated through the Gift Platform, as well as order tracking and reporting.

All Custom and Digital gifts on the gift platform, once launched, are fully produced and ready to send.

Gift sending is only accessible for internal teams (i.e. not available to the public).

Reach out to your &Open Team for support with Gift Platform questions.

Gift Recipient is the term used to describe the end user or receiver of a swag or gift delivery via the Gift Platform.

Gift Reference is the term used to describe the unique identifier for each and every swag or gift sent through the Gift Platform. If support is needed for a gift shipment, the Gift Reference is the piece of information the &Open team will need in order to locate the specific details and provide help.

Locate the Gift Reference in the Gift History tab of the platform menu.

See more.

‘Gift sender’ is a user role on the Gift Platform. See more on roles and permissions here.

A Happiness Check is an automated email sent to gift recipients after a gift has been delivered, asking them to provide feedback on their experience. This happens 24 hours after confirmed delivery.

Recipients can use the Happiness Check to share whether they liked the gift and to flag any issues, such as delivery or quality concerns. Any issues flagged via Happiness Checks are routed internally to &Open’s Support Team to take action and provide a solution.

Admins can view Happiness Check results in the Activity Report, including the nature of feedback and any comments left by recipients.

Lead Time is the term used to describe the time required to produce a custom gift or gifts with &Open’s vendor partners.

MOQ, or Minimum Order Quantity, is the term used to describe the smallest number of units of a gift that can be ordered.

Different gifts may have a different MOQs, depending on the product and the vendor’s requirements.

The MOQ ensures that the order is large enough for the vendor to produce cost-effectively. It's important to check each item's MOQ when planning your order, as orders below this quantity typically cannot be processed or may be subject to different pricing.

On Demand refers to sending gifts directly from &Open’s network of vendor partners via the Marketplace. These gifts are not customized, and ship straight from the vendor partners’ inventory to the recipient, as compared to Custom Gifts, which are produced at scale and held in &Open’s warehouses.

See more:

Send On Demand Gifts

OneLink is a feature that lets you create a single, reusable gift link for multiple recipients, making group or event gifting fast and easy. Instead of managing individual gift invitations and collecting recipient details up front, you generate one link (or a QR code) that can be shared widely—via email, at events, or online. Recipients simply scan or click to redeem their gift.⁠

See more:

Create and Manage OneLinks

A price break refers to a price structure that is offered when ordering larger quantities of a product. As you increase the quantity you order—such as from 100 to 300, 500, 1000 units, and so on—the cost per unit typically decreases at specific thresholds known as price breaks.⁠

Price breaks are often shown in pricing tables, helping you understand how much you can save by ordering in higher volumes. This allows you to make the best use of your budget when planning gift orders.⁠

Not all gifts have price breaks, but many custom or bulk order items do. Always check the price break table for each gift if you’re aiming for cost efficiency.

A Theme refers to a custom branding layer you can apply to gift invitations or redemption experiences. Themes allow you to tailor the look and feel of the digital journey—adding specific logos, colors, copy, and imagery—so that every recipient touchpoint reflects a company’s brand or campaign's identity.

See more: Branding Tool and Themes