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How do I create a birthday automation?

Automate your gifting initiative using our new automation tools

Vanessa Nemec avatar
Written by Vanessa Nemec
Updated over 2 weeks ago

Follow the steps below to create a birthday automation using our new segmentation and automation tools:

  1. First, create and save a segment of employees you want to include in the birthday automation. Follow the steps in [this] article to create a data segment. (link before publishing)

  2. Once your segment is saved, click the 'AutoGift' button (note: this is only available for HR integrations, not CRM)

  3. Select 'Birthday' from the automation options

  4. Choose your gift selection and messaging by following the flow presented

Important notes:

  • Birthday automations will send out gift invitations on each recipient's actual birthday date by default

  • The automation will automatically gift new individuals who enter your segment

  • Recipients will receive birthday gifts annually

  • Only Admin users can create automations

  • During campaign setup, the "Shipping from X warehouse" filter ensures that you are using inventory from the correct warehouse. You will want to be sure that this filter is set to align with the original location filtering that occurred at the point of segment setup. Making sure these two filters match is critical to ensuring that the recipient list aligns to the warehouse and thus, ensures that redemption errors will not occur due to location restrictions

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