Overview
The &Open + HubSpot integration lets you add gifting to any HubSpot workflow and track the results alongside your other marketing and sales metrics — all without leaving HubSpot.
It's the right fit for teams who manage outbound campaigns, track deal activity, or nurture prospects through HubSpot, and want gifting to feel like a natural part of the process rather than a manual add-on.
What it makes possible
Add gifting to any HubSpot workflow
Trigger a gift invitation automatically when a contact meets criteria you define — a deal stage changes, a form is submitted, or any other HubSpot workflow trigger.
For example: when a contact downloads a pricing guide, a workflow sends them a gift invitation alongside a follow-up email from their account rep — turning a passive intent signal into a warm, memorable moment.
Track gifting activity on the contact record
When a gift invitation is sent, redeemed, or delivered, the activity appears on the contact timeline in HubSpot. Your sales and marketing teams stay aligned without any manual updates.
For example: a sales rep opens a contact before a discovery call and can see the gift was redeemed two days ago. They open the conversation knowing the prospect has had a positive experience with the brand already.
Increase engagement with workflow-triggered gifts
Trigger a gift invitation from a HubSpot workflow and follow up as soon as the gift is redeemed — when the recipient is most engaged. Teams use this to increase booked demo rates and shorten the time between outreach and response.
For example: a team running a HubSpot workflow adds a gift invitation trigger at a key engagement point. Reply rates on steps four and five increase — because people respond differently once they've had a genuinely positive interaction with your brand.
Measure gifting alongside your other activity
All gift sends and redemptions are visible in HubSpot, so you can report on the impact of gifting using the same tools you use for everything else.
For example: after a quarter, the marketing team pulls a HubSpot report comparing demo booking rates for contacts who received a gift invitation versus those who didn't — no data exports or manual matching required.
Who typically sets this up
A HubSpot admin — to connect &Open's API to your HubSpot account and configure the workflows you want to use
Your &Open Customer Success Manager — to enable the integration and help you identify which campaigns to connect
How long does it take?
Setup typically takes a few hours to a few days, depending on how many workflows you want to configure. Your &Open Account Manager will guide you through it.
Ready to get started?
Reach out to your Account Manager and let them know you'd like to explore the HubSpot integration.