Overview
&Open connects with the tools your team already uses — HubSpot, Salesforce, or our API — so you can trigger meaningful, scalable gifts at the moments that matter most in your event program. Whether you're building pipeline before a conference, rewarding VIPs on the day, or re-engaging people who couldn't make it, &Open fits into how you already work.
Your key use cases
Drive registrations with pre-event gifting
Send a gift invitation to targeted contacts as part of your event promotion. A well-timed gift tied to registration creates a compelling reason to commit — and gives you a natural, warm first touchpoint before the event itself.
For example: when a contact in HubSpot is enrolled in your event promotion workflow, &Open automatically sends them a gift invitation. Those who accept are flagged as high-intent registrants in your CRM.
Thank registrants and increase show-up rates
Once someone registers, acknowledge it. A personalized gift invitation sent shortly after sign-up reinforces their decision, builds anticipation, and meaningfully increases the likelihood they actually attend.
For example: when a contact is marked "Registered" in Salesforce, a campaign automaton triggers a thank-you gift invitation with a note from your team. Show-up rates for gifted registrants consistently outperform non-gifted cohorts.
Give VIPs an experience that feels curated
For executive attendees, analyst guests, or key accounts, a standard confirmation email isn't enough. Trigger a premium gift invitation to a curated gift collection for your most important contacts — making them feel seen before they've even walked through the door.
For example: contacts tagged "VIP" in your CRM receive a different gift campaign to standard registrants, with a higher-value gift collection and a personalised message from a named team member.
Re-engage no-shows and absentees
Not everyone who registers makes it on the day. Rather than losing them, a thoughtful gift invitation sent post-event keeps the relationship warm and gives you a reason to reconnect — especially effective for people who were genuinely interested but couldn't attend.
For example: contacts marked "No-show" in your event platform sync to HubSpot, triggering a "Sorry we missed you" gift campaign with a link to the event recording and an invitation to your next session.
Turn post-event momentum into pipeline
The 48 hours after an event are your highest-intent window. Trigger a follow-up gift to attendees — particularly those who visited key sessions or engaged with your team — to capitalixe on that momentum while your brand is still front of mind.
For example: attendees who visited the product demo booth are tagged in Salesforce. Within 24 hours, they automatically receive a post-event gift and a personalized follow-up from their account owner.
The right integration for you
Integration | Best fit | Typical setup time |
HubSpot | Teams who run event workflows natively in HubSpot and want to trigger gifts directly from contact properties or workflow enrolment | 1–2 weeks |
Salesforce | Teams with Salesforce as their CRM source of truth who want gift triggers tied to campaign member status or opportunity stage | 1–2 weeks |
Direct API | Teams using custom event platforms (e.g., Hopin, Cvent, Splash) who want to trigger gifts based on platform-specific events via webhook or API call | 1–3 weeks (with dev support) |
Who else needs to be involved
Your CRM admin (HubSpot or Salesforce) — to set up the workflow triggers and ensure the right contacts are enrolled at the right time
IT or a developer — only needed if you're using the direct API or a custom event platform integration
Finance or procurement — to approve the gifting budget and set up a payment method in &Open
Your &Open account manager — to help you configure campaigns, choose gift collections, and review your first send
Getting started
Map your event moments — identify the 2–3 trigger points in your event cycle where a gift would have the most impact (e.g., post-registration, VIP invite, post-event follow-up)
Choose your integration path — HubSpot or Salesforce for most teams; direct API if you're using a custom or specialized event platform
Connect &Open to your CRM — your CRM admin can complete the integration setup with &Open’s guidance; your &Open account manager will walk them through it
Set up your first campaign — define your gift collection, personalize your message, and test with a small segment before going live
Ready to get started? Reach out to your &Open account manager or email hello@andopen.co.