A data segment is a set of criteria that creates a precise, targeted, and dynamic subset from a full dataset of contacts from your HR system or CRM integration.
These data segments can be used to filter and organize data for specific gifting purposes, allowing you to identify very specific targeted groups for gifting.
Segments can be saved for future use, allowing efficient access to filtered data without having to recreate the criteria each time.
Automations can be attached to specific data segments, thus enabling more efficient gifting.